GIFTING MADE EASY
BIFTIES | BRAND
In 2016, Bifties started out as a secret santa gift exchange with one request, all gifts must come from a business of color. After the group faced challenges meeting the request owner, Constance Panton, was inspired to create a business that made gifting and supporting businesses of color easy. In preparing to launch, Bifties seeked a vibrant illustration package wrap that represented communities of color and it’s growth.