Racism: a health crisis
blue Cross Blue Shield | Campaign
Blue Cross Blue Shield offers a personalized approach to healthcare based on the needs of local communities, while providing nationwide coverage. More than 1.7 million doctors and hospitals contract with Blue Cross Blue Shield companies – more than any insurer.
Recognizing the impact of systemic racism on Minnesotans physical and mental well being Blue Cross created the campaign, Racism is a Health Crisis. The company addresses how privilege and power have created imbalance and inequalities. In support of their mission to encourage businesses and individuals to help dismantle racism and health equity, Kp Inspires was asked to create collages. Each of the layouts symbolize different communities, diversity, and interlocking closeness of everyone looking forward and working together for quality health care.