REFLECTING PATIENTS

ALINA – THE MOTHER BABY CENTER | REBRAND

Women and birthing people -especially women of color- to often feel devalued or invisible on their journey into motherhood. Neither patients nor providers have the resources to connect and build empathy to address societal problems. The result is a system that does not offer mothers the care they need and deserve. To address the biases and disrespect in medicine, The Mother Baby Center commissioned Kp Inspires to create a variety of illustrations that reflect their patients and mission to listen and respect every woman on her unique journey.

CLIENT BRIEF

Client The Mother Baby Center – Partner of Alina and Children’s Hospital providing expert guidance, personalized care and support of Mothers across their pregnancy.

Content Create illustrations & variations from asset list in 4 color ways – skin tone, hair, style, masks

Vibe & Style Passionate . Bold . Confident . Empowering . Minimal . Diverse . Hopeful

Brand Colors