REFLECTING PATIENTS

ALINA – THE MOTHER BABY CENTER | REBRAND 2020

Addressing the biases and disrespect in medicine, The Mother Baby Center worked with me to create a variety of illustrations that reflected their patients and mission to listen and respect every birthing person and on their unique journey. I focused on reflecting diversity from skin tone, hairstyles, culture and clothing in support of showing a variety of families and stages of pregnancy. Over 20 scenes and variations were created in support of their rebrand and efforts to connect with their patients.

Client: The Mother Baby Center – Partner of Alina and Children’s Hospital providing expert guidance, personalized care and support of Mothers across their pregnancy.

Project Scope: Reflect the diversity of patients – Create illustration scenes & variations from an asset list given by client. 4 color ways – skin tone, hair, style, masks

Vibe / Style: Realistic, Relatable, Stylish, Reflective of people , vibrant, minimal

Usage: All media rights – Web, Social, Print, Media, Advertising

Sources: Meet Artist Blog | Kare11 News