rEIMAGINING FITNESS

ADIDAS TORONTO | EVENT POSTER 2020

Reimaging Fitness, aims to smash stereotypes of the “perfect” fitness body type by designing an inclusive sizing range for women of all different shapes and sizes. The campaign features Adidas women athletes who are leading the way in celebration of sport for all its forms. Celebrating Women’s International Day, Adidas Toronto threw an event that honored five Adidas Athletes who are reimagining what sport means to them. In their honor, Kp Inspires worked with Big HQ to illustrate the athletes. The art was displayed during the event and gifted to them.

Client Adidas AG is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe

Project Scope Recreate the reimagine Adidas layout and photographs of five women being honored for Women’s International Day 2020.

Content Characters are representative of individuals

Usage Social, Print, Media, Advertising

Vibe & Style Empowering, Active, Vibrant