REIMAGINING FITNESS

ADIDAS TORONTO | Event Prints

Adidas campaign, Reimaging Fitness, aims to smash stereotypes of the “perfect” fitness body type by designing an inclusive sizing range for women of all different shapes and sizes. The campaign features Adidas women athletes who are leading the way in celebration of sport for all its forms.

Celebrating Women’s International Day, Adidas Toronto threw an event that honored five Adidas Athletes who are reimagining what sport means to them. In their honor, Kp Inspires worked with Big HQ to illustrate the athletes. The art was displayed during the event and gifted to them.